منابع مشابه
Toward a compelling customer touchpoint architecture
Some time ago, I was asked by an executive from a leading information storage and management company to facilitate a workshop on the design of customer touchpoints. Given high-technology enterprises’ reputation of focusing more on technology and product architecture than on the architecture of the customer-company interface, I welcomed the opportunity. This article is a result of my research an...
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Customer intimacy is a relationship between a company and its customer, where the company collects information to better understand and serve the customer. Many online companies want to establish this relationship, and if successfully formed, it is expected that customer loyalty will increase, resulting in increased revenue for the company. However, the desire of the company to collect intimate...
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In recent years, companies have integrated their customer relationship management (CRM) and knowledge management (KM) efforts because they realize that KM plays a key role in CRM success. Both knowledge management (KM) and customer relationship management emphasize the allocation of resources to business supportive activities to gain competitive advantages. The aim of this study is to inves...
متن کاملStrategies of Knowledge and Customer Relationship Management
In recent years, companies have integrated their customer relationship management (CRM) and knowledge management (KM) efforts because they realize that KM plays a key role in CRM success. Both knowledge management (KM) and customer relationship management emphasize the allocation of resources to business supportive activities to gain competitive advantages. The aim of this study is to inves...
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Customer Relationship Management (CRM) and Knowledge Management (KM) have become especial and strategic keys in the current competitive environment for all companies. The critical role of KM as the main determinant of the success of CRM has been the focal point of the previous researches; the present paper aimed at studying the impact of different KM factors- such as Customer Knowledge (CK), S...
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ژورنال
عنوان ژورنال: Marketing Review St. Gallen
سال: 2010
ISSN: 1865-6544,1865-7516
DOI: 10.1007/s11621-010-0021-x